Integrated communication achieves better results – a case study
Building and embedding the brand from the inside out is something I feel strongly about. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves. They can then demonstrate a level of commitment that cannot be paid […]
Can you be trusted?
Recently I met with a couple of my peers and friends – we were talking about communication (as usual). When we get together it always leads to a conversation about putting the world to rights and how we plan to make an impact as we run our businesses. If someone were to listen in we […]
